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Virtual Edge Events
Welcome to InXpo

InXpo is the leading provider of privately branded virtual events and virtual environments for the business world, which dramatically reduce travel time and related costs.

3D In a Browser (Business 3Di Track)
In the future (it's already happening today), the 'flat' and 3D internets will likely both live inside the browser, facilitating access to virtual environments and integration between virtual world and web facilities on the client side. This session explores the state of the art in aligning 3D with browser accessibility, ease-of-use and standards, and shows how close we are to realizing the important goal of a multidimensional net.
Accessible Immersion (Business 3Di Track)
As the enterprise market for virtual world applications gains traction, established platform providers are evolving their offerings with business in mind. Newer market entrants, meanwhile, are taking a range of architectural and feature-engineering strategies to broaden the appeal of 3D and make immersive environments more scaleable and business-friendly. This panel will discuss a broad range of existing products, contrast their architectures and examine features that bring these platforms more in-line with business needs, such as browser-embedded clients, integrated communications, web-like architectures and novel emerging tools for media and video integration.
Add 'Live Event Sizzle' to Your Virtual Event
Many marketing and meeting managers say virtual events need more ways to ‘add sizzle’ to compel sponsors and attract and keep attendees engaged. And for hybrid events, they’re looking for ways to give the virtual and live experiences more parity. This session provides a round-the-industry tour of the latest and most popular tools and techniques for adding sizzle to online events and more importantly to drive attendance, boost speaker effectiveness, increase sponsorship interest and deliver engaging experiences to virtual audiences.
Apps, Analytics and Widgets for Event Marketing
Why are event marketers creating apps and widgets? Did you know that with a little SEO you can steal the show? Will these viral tools generate more exposure, more engagement, more activity and more registrations? Without analytics you just don’t know what you don’t know. This session will look at a real life business case for utilizing these marketing techniques and delve into just what you need to understand about the technology and costs to bring your event marketing to the next level.
Are We (Really) There Yet? 3D for Immersion, Engagement, Retention and Learning (Business 3Di Track)
Research suggests eye-popping 3D or immersive environments are more than eye-candy for virtual attendees. Compelling venues can produce compelling results. This expert panel of researchers and practicing producers looks at how the proper use of 3D / immersive approaches can command more attention, incentivize attendees to action, promote deeper participation, and even help producers create long-lasting communities of repeat visitors. Learn how to effectively use 3D/immersive technologies to bring your attendees a feeling of "really being there."
Attendees Don’t Want Just Video. They Want GREAT Video
A great attendee experience starts with great audio but then immediately jumps to the visuals – closely followed by content. Are you producing for a livecast or embedded pre-produced or streamed video? What are the hidden technology constraints and considerations? What are the trade-offs between high and low-res in terms of cost and quality? What are the often overlooked stages of production—have you thought about the lighting? Audio? Preparing the speakers? What is the expectation for the attendee experience? This session will focus on best practices from some of the industries gurus who’ve been through it all.
Capabilities Quick Pitches
See and hear nine major platform vendors give you the inside view on their systems and services. Each platform provider will get 15 minutes to share their current capabilities and future road map as well as showoff their look and feel and demo functionality.
Case Study: The Global Hybrid Event Experience
This session will feature a case study covering the strategy and planning for globalizing a central platform, www.ciscolivevirtual.com, to enable hybrid event extensions for the traditional corporate user conference. Learn more about the hybrid event strategic planning process, how to enable a rich hybrid user experience, measuring and reporting on the hybrid event, and extending the hybrid experience to a global audience. Make sure to attend this session to get insight on current (and get a glimpse into future) hybrid event trends.
Case Study: Your Annual User Conference Just Went Virtual - Now What?
Imagine This: Your executives tell you, your customers just can’t travel this year. So, your team will need to design an engaging and professional 100% online customer event, produce all the content, make it easy for customers and exhibitor / partners to participate, get rave reviews from your online participants -- and make it as good as or better than your annual physical event. You don’t have to be a billion dollar company… it can be done!
Cheap Seats? - The Economics of Immersive Virtual Events (Business 3Di Track)
What does it cost to put on immersive virtual events? What are the variables -- from platform requirements to duration-of-show, design and coding costs, multimedia production, web integration, audience and speaker and materials preparation -- that help you control cost, maximize impact, and guarantee success?
Demand Creation for Online Events- Getting the Right Eyeballs and More of Them
Whether your event is a webcast, webinar or full virtual conference, getting the right people to register and attend is critical to success. This session will help you map out a strategy that identifies a value proposition-matched to the group you want to attract and then, look at sourcing contact data and creating compelling, multi-touchpoint messaging.
Digital Transformation

Tony Uphoff’s "Digital Transformation" examines the dramatic impact that digital technology and web 2.0 applications are having on media and marketing. Today every brand and every company is a content producer. Marketing has shifted from buying impressions to making impressions. What applications, technologies and strategies are driving audience engagement in a web 2.0 world? What are the best practices for the leveraging the power of social media and digital technology for media and marketing professionals? Uphoff examines these questions and provides a case study on digital transformation, as well a guide for navigating the digital transformation in your business.

Driving Business Through Innovation

This presentation explores this time of change in the business-to-business industry, a time of great opportunity driven by the current economic challenges. Gordon will discuss the market and the shifts it has seen over time, emphasizing that it’s still all about the brand. He will also discuss ABM’s industry-wide study by Booz & Co., which can be used as a roadmap to profitability and growth.

Ensure Your Virtual Event Delivers--Start with Outcomes, Then Choose Technology, Services
After you are happy with your virtual event strategy, have written out your plan and secured your budget, now comes the most important step in your virtual event program: Make sure you get the pay-off you’re looking for. This session takes a hard-nosed look at how to make sure you get just the right technology pack (and not more or less than you need) to make sure virtual event plans translate from whiteboard to reality.
Exploring the New Frontiers of Online Marketing - and how to get to ROI faster...

This presentation establishes the current state of online media and then begins a discussion on the new frontiers of online technology marketing. Topics include how to use the new online media effectively – such as virtual trade shows and videos – with a case study of Oracle Corp.

Fast-Track Your Skills to Capture Virtual Event/Meeting Opportunities
Many event, meeting and marketing professionals have core skills and insights that will serve their careers well in the virtual world. All that’s needed is some fine-tuning and refurbishing. This session will reveal key lessons, insights and Do's and Don'ts to help these professionals adapt and align their skills for virtual opportunities.
How to Plan Your Virtual Event and Meetings - Deciding Between 100% Virtual and Hybrid
This is a session will cover all of the different types of virtual events and meetings that exist and show some examples. Then we’ll look at the steps to take to analyze your events and meetings and match the right form factor, technology and strategy to meet your objectives and engage your audience.
If You Build It -- Make Sure They Come Audience Acquisition Strategies for Virtual Events and Online Communities
In today’s economic climate, it is becoming increasingly difficult to attract audiences to events of any kind. See what event planners are doing to sell out events in this down economy and learn about the technologies that are making it possible. This session explores the topic of audience generation by taking a look at the newest marketing techniques available to help gain interest in your events. Topics of discussion include online communities, social media, email marketing, web analytics, return on investment (ROI) analysis and more.
It Takes More Than a Spreadsheet to Measure Virtual Meeting Effectiveness and ROI
One of the most difficult and murky aspects of a virtual event or virtual meeting can be measuring its value, and when to take the measure. Was the event or meeting valuable to attendees, exhibitors, and event producers? If not, why not? If so, how valuable? Metrics during an event are certainly important to know who, how many and how long people came. But, the true value of an event may not be known until well after the event. This session examines effective ways companies use to measure the value of their virtual and hybrid events. Special attention will be paid to how best to capture timely and accurate ROI information for all parties.
Keynote: Learn How Oracle, Intel and SAP Extend Reach, Build Community with 'Hybrid' Events
In today’s economy, especially tightening travel budgets, events and your valued communities have been impacted. Face to face interaction at meetings and events whether internal or external facing, is not always an option and the need to interact online, while keeping the sense of community has become paramount. Learn how top event managers and community managers are combining the best of live and virtual outreach with online community techniques, to deliver success for their attendees, community members and their company.
Keynote: Secrets of Virtual Event and Meeting Success Revealed! IBM, Cisco, Disney, Intel, UBM Share Best Practices, Tips, Gotchas
In this exclusive Virtual Edge keynote, top business and event managers from Cisco, Disney, Intel, UBM and IBM gather in a thought-provoking and revealing roundtable discussion to share their plans, strategies, activities and tips for how to be successful with virtual events and meetings.
KEYNOTE: The State (and Future) of Virtual Events

The Virtual Edge Institute is proud to present its popular Roundtable Keynote session, featuring top executives from all top virtual event platform /producer firms.In this thought-provoking and interactive session, hear directly from those in the corner offices about where the virtual events / virtual meetings industry is in 2010, and where it is heading. What are the near-term offerings to improve attendee experience, reduce complexity, drive lead-gen, add interactivity, and create even more compelling peer-to-peer communications.Also, find out how customers are using virtual events today, and what improvements users are asking these providers for in the future.We'll also ask top execs some of the questions you're dying to ask:

What are the trends across your platforms?
Will virtual events become a core part of the marketing mix?
Could training and learning be the killer app?
What will virtual event cost structures look like?
What will the range of solutions look like?
What will the UI look like?
What are you doing to make it easier for me?
What will drive interaction at my events?
Can my agency create a totally unique look and feel?

And, for those questions we've forgotten, no worries. We'll have an open mic.

KEYNOTE: Total Engagement
Imagine the value if you could transfer the excitement and focus found in great games to your events and meetings and the rest of your business. This isn't just possible, it's inevitable says Byron Reeves. As productivity and engagement become more critical, the user experience provided by game technology offers a tantalizing solution for business. This is far more than a quaint metaphor or a twist on e-learning. Game design elements can address a host of business problems and can be allied to virtual events and environments. Hear how this vision of how we will work in the future and apply it to your events today.
Make Sure Your Virtual Team Is Capturing 'REAL' Business Results
Virtual Team-building is skyrocketing! Six years ago, 45 million employees worked remotely at least once a week. In 2010, the virtual workforce will hit 100 million. But, perhaps more important than the numbers, are the strong impact effective virtual teams are having on their companies saving costs, boosting productivity, enhancing job satisfaction and improving cash flows and bottom line finances. Learn why the most successful virtual team are no longer just telecommuters with email and Blackberries. Attendees will bring their virtual team management skills up to date, learn the latest tools and techniques, and hear a case study example.
Perspectives on Future of 3D Immersive Environments: Implications for Users and Developers of Virtual Events (Business 3Di Track)

This presentation will draw on research from the Virtual Worlds @ Work initiative at Strategic Business Insights (SBI), a spinoff from SRI International (formerly Stanford Research Institute). Questions and issues that will be addressed include the following:

What types of developments can we expect to see from virtual worlds players in the next few years based on market dynamics we saw in the last couple of years?
What will the impact and implications be of emerging open source virtual-worlds platforms?
Which types of applications can best benefit from the unique affordances offered by virtual worlds?
Will we see significant improvements in usability of virtual worlds and what kinds of mashups may emerge to create higher user engagement and better user experience?

The presentation will also discuss international developments and research projects that may have implications for what we will see on the virtual-worlds front in the next few years.

Prevent Virtual Event Nightmares How Producers Prepare Speakers, Exhibitors and Attendees
As the enterprise market for virtual world applications gains traction, established platform providers are evolving their offerings with business in mind. Newer market entrants, meanwhile, are taking a range of architectural and feature-engineering strategies to broaden the appeal of 3D and make immersive environments more scaleable and business-friendly. This panel will discuss a broad range of existing products, contrast their architectures and examine features that bring these platforms more in-line with business needs, such as browser-embedded clients, integrated communications, web-like architectures and novel emerging tools for media and video integration.
Proven Social Media Strategies for Virtual Events and Communities
Social networking sites are becoming an important component to any successful virtual event strategy. FaceBook, MySpace, Twitter, YouTube and LinkedIn all have their advantages, but they also have their rules of engagement. This session looks at successful social networking strategies including structured and unstructured activities prior, during and after your event to get the most effective results. This session will also look at the next wave of social networking technologies capturing the attention of virtual event producers, exhibitors and attendees.
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Secrets Revealed from Cisco System’s Virtual Global Sales Meeting - GSX
Get an insider’s look at how Cisco planned and produced one of the largest, most complex virtual meetings ever, in about 6 months. The Cisco Global Sales Meeting recreated as GSX took on huge integration challenges and steep learning curves to produce one of the most sophisticated internal meetings ever. Now you get to see how they did it and what they’ll do differently next time and why.
SPECIAL WORKSHOP: How to Strategize, Plan, and Execute a Virtual Event (part one)
Industry Veteran Shares the Playbook for Successful Events In just 2 hours, attendees will build their own Virtual Event blueprint, essentially creating a step-by-step plan to strategize, plan and execute a successful virtual event experience.
SPECIAL WORKSHOP: How to Strategize, Plan, and Execute a Virtual Event (part two)
Industry Veteran Shares the Playbook for Successful Events In just 2 hours, attendees will build their own Virtual Event blueprint, essentially creating a step-by-step plan to strategize, plan and execute a successful virtual event experience.
They Became What They Beheld: Immersive Role-Play in Virtual Environments (Business 3Di Track)
Virtual worlds hold the keys to frontiers in education that only a few years ago were unimaginable. The option to bring students into relevant environments as a component of their lessons has the ability to enliven topics and engage learners in “true to life” experiences. One of the most fertile opportunities in utilizing virtual environments is to replace in-class role-play scenarios with virtually mediated ones. Through observation, it is determined that students identify dramatically with their avatar and with the environmental setting of the exercise. This cathexsis or investment of value is mirrored in learner behaviors, who literally “become what they behold,” aspiring to the roles played, and mimicking behavioral attitudes of the rehearsal figure which the exercise intends to instill. Using the Canadian border simulation at Loyalist College, this presentation will examine the student response to virtual worlds role-plays, comparing learner behavior to traditional in-class role-play experiences and with intended real world outcome behaviors.
Using 3D Immersive: Demonstrating Products, Places and Processes (Business 3Di Track)
\Companies and government agencies are embracing virtual environments to reach customers, prospects and citizen groups with rich, interactive demos to show off products, building plans and processes. This panel discussion focuses on examples of using virtual worlds for rich, interactive product and process demonstration, in support of buyer-education and sales functions in b2b spaces. Live mixed-reality demos will include Sun's and IBM's Green Datacenters in Second Life (technology products), on data-visualization tools, and import of geo-data for construction of accurate large-scale models of an urban center.
Virtual Engagement: Gizmos, Games, Gadgets and Surveys Aid Learning and Interaction
Everyone wants a virtual event to be exciting, attention grabbing, interactive -- in a word: Engaging. Virtual event producers and platform firms now offer a candy store of engagement options. This engaging session shows attendees which networking and communication gizmos, games and gadgets really work. And, which ones are proven distractions. You’ll also discover how to create really interesting surveys, and learn when to pop them out.
Virtual Event Launch Plan -- a 45-Minute Boot Camp
OK, you’re sold on trying a virtual event for a meeting with internal staff, customers or prospects. Now what? Come to our Virtual Event Boot Camp, and in 45 minutes we’ll give you a compass, a direction, a roadmap, survival skills, and the confidence you’ll need for holding a successful virtual event. Even those with one or two events under their belts will find this session of value.
Virtual Event Platforms are not Virtual Events
Its critically important to remember and fully embrace the nuances of event communication when developing your event's program and overall plan. Don't just rely on the features provided by a particular platform to drive the entire event experience. This session walks you through the process of planning the attendee user experience and then mapping content, features and creative in a package that communicates your message.
Virtual Events – Choosing the Right Virtual Event Technologies – A Digital Media Company’s Perspective
Today’s event producers are faced with an array of virtual event technologies to buy – platform, webcasting, and feature-specific components. But evaluating fast-changing technologies, shifting pricing models, and company skill-sets can be a risky exercise for digital media companies – those whose expertise is in content, audience acquisition, and advertising sales. This session will share how a digital media company thinks about selecting and incorporating technologies into its virtual event experiences, and address: 1. Which technologies are most critical to a successful event? Which are overhyped and don’t matter? 2. What are the pitfalls of today’s virtual event platforms? 3. Which criteria should producers use to evaluate and select technologies – and technology partners? 4. What technologies will win in the future? Video? 3D? Something else?
Virtual Learning: Using the Virtual Space for Training, Certification and Education
With the rapid advancement of virtual learning technologies, companies and organizations are taking advantage of cutting edge tools in the virtual space to certify, train and educate their audience. Through the integration of interactive online communications and webcasting into the education space, companies are able to reach a wider audience at a lower cost, without compromising content or testing scores.
What’s Virtual Got to Do with It - Applying Virtual Solutions to Help Solve a Business Objective

This session provides guidelines and best practices for how to introduce virtual or hybrid events into your organization. Discussion of why corporations are exploring virtual solutions to help solve business issues. Outlining what platforms are available and best applied to achieve a specific business purpose. Will answer the following questions:

How do I decide which events should be physical, virtual or hybrid?
How do I convert a physical event to a virtual event?
How do I use virtual events to extend a physical event?
What is the best way to introduce virtual events into my organization?
What if we've already tried a virtual event and we've not had a good experience?
What are some successful case studies?
What are some unsuccessful case studies?

Booth Only
Exhibitor Only
Live Content
Sales Sandbox
Scheduled Chat
Virtual Edge Day 1
Virtual Edge Day 2
Alex Sapiz - GPJ, Michael Vargo - Disney, Erin Handel - Bankerstuff, Mark Prine
Amanda VanNuys, Craig Becker, Dannette Veale, John Jainschigg
Amanda VanNuys, Linden Lab
Craig Becker, IBM
Dannette Veale, Cisco
John Jainschigg, Ziff Davis Enterprise
Angie Smith - Cisco, Kenny Lauer
Ben Chodor - Stream57, Joerg Rathenbert - Unisfair, Michael Doyle - VEI, Ed Kaim
Brian B. Quinn, John Jainschigg, Ken Hudson, Ben Lindquist
Brian B. Quinn, County of Marin, CA
John Jainschigg, Ziff Davis Enterprise
Ken Hudson, Virtual World Design Centre, Loyalist College
Ben Lindquist, Green Phosphor
Bryon Reeves
Cece Salomon-Lee
Cece Salomon-Lee is Director of Marketing at InXpo. She is responsible for driving InXpo’s awareness and marketing to the next level. With over 15 years of marketing and public relations experience, Cece has successfully implemented communications strategies for SaaS and technology companies.
Claire Sookman - Virtual team Builders, Andrew Kun
Dan Lotzof
Darius Lahoutifard, Jim Parker, Arn Hyndman, Michael Gialis
Darius Lahoutifard, Altadyn
Jim Parker, Digitell
Arn Hyndman, WebAlive
Michael Gialis, Project Wonderland
David Kaz

David has been employed by InXpo since the summer of 2004. He has been an Exhibitor Recruitment Expert, Account Executive, Virtual Event Strategist, and played various other roles. Currently, David is the Virtual Sales Director with responsibility to manage and expand InXpo's inside sales team. Ask him anything about Virtual Events, InXpo, or InXpoLive. Prior to InXpo, David spent 11 years as President and CEO of a cutting edge multimedia and software deveopment company call Echo 3 New Media.

Dean Takahashi- VentureBeat, Time Clark - The FactPoint Group, John Grosshandler
Eilif Trondsen
Gordon T. Hughes II
Jeff Casey
Jeff Hurt - Velvet Chainsaw, Kymberlee Weil - introNetworks, John Gibb
John Grosshandler
John Jainschigg, Byron Reeves, John Carter McKnight, Dr. LeRoy Heinrichs
John Jainschigg, Ziff Davis Enterprise
Byron Reeves, Stanford University
John Carter McKnight, Sandra Day O’Connor School of Law-Arizona State University
Dr. LeRoy Heinrichs, InnovationInLearning, Stanford University
John Jainschigg, Jim Sink, Bruce Joy, Greg Nuyens
John Jainschigg, Ziff Davis Enterprise
Jim Sink, Avatar Reality (Blue Mars)
Bruce Joy, Vast Park
Greg Nuyens, Teleplace
John Leahy - Director, Product Management
John Leahy is the Director of Product Management at InXpo.
K. Sulgit, M. Vargo, S. Wilson, M. Schwartz, K. Visser-May, A. Yuzzi
Kathy Sulgit, Cisco
Mike Vargo, Disney
Stephanie Wilson, Intel
Martha Schwartz, InformationWeek|TechWeb Network
Kathy Visser-May, Microsoft
Annie Yuzzi, SAP
Kathy Doyle - Cisco, Dannette Veale
Dannette Veale
Global Strategist, Cisco Live and Networkers Virtual, Cisco
As the Global Cisco Live and Networkers Virtual Manager at Cisco, Dannette Veale lives and breathes new media. Dannette currently focuses on producing hyrbid events to support global Cisco Live and Networkers conferences. When she’s not traveling the (real) world evangelizing and enabling the use of a central shared virtual platform to a global audience, you’ll find Dannette engaged in such varied hobbies as producing streaming media, designing Web sites, or watching classic films such as Blade Runner. Outside of her daily immersion with collaborative media, Dannette’s also been known partake in such real world activities as gardening, baking, and knitting—while watching cyberpunk anime, of course.

Kathy Doyle
Cisco
Bio Not Available
Kelly Graham
Ken Hudson
Kimberly Stone
Kristin Beaulieu
Kristin Beaulieu joined InXpo in February 2008 and was initally hired as a Client Service Executive to work with our major publishing clients. I now act as General Manager over our Publishing Division. Prior to InXpo, although it is hard to believe there was life before that, I was with Ziff Davis Media for 8 years. I launched and ran two online event divisions at ZDM; eSeminars and PCMagCast. Prior to ZDM I worked in the dot com space for two start ups so am scared to admit that I have been working exclusively in the online world now for almost 13 years!
Lou DePasquale
Lou has over 20 years experience in Corporate Sales and Sales Management (both direct and indirect) and has extensive knowledge how the sales function operates within a Corporation. Prior to joining InXpo, Lou was President & CEO of an ERP VAR and prior to that was a VP of Channel Development. Lou has been working with the management team of InXpo in three previous companies for over 22 years (we all started together when we were 12).
Lynn Randall
Malcolm Lotzof
Mr. Lotzof is CEO of InXpo Inc., a Company that let's you easily create your own Business Social Network. Using synchronous communication tools and user generated content, like Webcasts, Virtual Events, Desk Top Sharing, Text and Video chat, companies reach out to their communities from within their own 3 Dimensional Environments to cost effectively Market, Entertain, Educate, Inform, Sell and Prospect, while at the same time building deeper and more meaningful relationships with community members. At InXpo, Lotzof, is responsible for driving the company's vision. Throughout his career Mr. Lotzof has been developing new technology products and related businesses that address paradigm changes in the market. This formula has proven to be very successful for Mr. Lotzof as InXpo is his fourth venture following the above strategy.

Previously, Mr. Lotzof was Chief Executive Officer and co-founder of Proamics Corporation, a Professional Service Automation Software Company. While growing the company, Mr. Lotzof was instrumental in formalizing the Professional Automation Market Place. He successfully sold Proamics Corporation to Niku Corporation in 1999. Prior to Proamics, Mr. Lotzof was the Chief Executive Officer and founder of Lotzof & Associates Inc., a Value Added Reseller of ERP Solutions, and Chief Executive Officer and co-founder of Cost Management Systems Inc., a Software Development Company for Time & Billing solutions. Both of these companies were sold to Platinum Software Corporation where he became President of the Financial Software Development division, responsible for all Financial Applications. Mr. Lotzof has also worked for IBM, and spent time in Public Accounting.

He is a past member of the Young Presidents' Organization and a current member of the World Presidents' Organization. Mr. Lotzof is also a Chartered Accountant and holds Bachelor degrees in Accounting and Commerce from the University of the Witwatersrand, Johannesburg, South Africa.
Marilou Barsam
Michael Doyle - VEI, Neal Thompson
Michael Doyle - Virtual Edge Institute, Ben Chodor - Stream57, Dan Yaman
Michael Kushner
Mike Agron - Webattract, Brett Smith
Multiple Speakers
Michael Doyle, VEI
Kevin Carbone, 6Connex
Malcolm Lotzof, InXpo
Chris Meyer, GPJ
Jim Parker, Digitell, Inc.
Tom Wieser, CGS Virtual Events
Paul Way, ON24
Stu Schmidt, Unisfair
Ben Chodor, Stream57
Paul Salinger - Oracle, Chip Rodgers - SAP, Michael Ray - Intel, Michael Doyle
Rich Hawkinson

Rich is one of the founders of InXpo and is responsible for Product Marketing, Development and Creative Products. Rich also works with Sales and Professional Services (Production and Consulting) on strategic accounts to assist in winning the business and building the go to market solutions for the clients.