Online trade shows and virtual conferences are taking off as revenue generators and marketing tools for business-to-business Web sites, says a new report from BtoB Magazine, which describes the evolution of virtual events from gimmicks into game-changers.
InXpo announced Tuesday that it will launch a series of virtual trade shows for the design and test industry as part of an integrated effort to create online communities of customers who can easily access information right from their desktop computers.
InXpo announced that it will launch a series of virtual tradeshows for the design and test industry as part of an integrated effort to create online communities of customers who can easily access information right from their desktop computers.
InXpo announced today that it will launch a series of virtual tradeshows for the design and test industry as part of an integrated effort to create online communities of customers who can easily access information right from their desktop computers.
In a data-rich keynote address at last month's ABM/FIPP World Conference 2008, United Business Media CEO David Levin outlined the company's progress in reshaping its business into what he called an "integrated marketing partner" that has put community-building at the core of its strategy across about 70 specialist b-to-b markets.
FRAMINGHAM, Mass., Sept 29, 2008 /PRNewswire-FirstCall via COMTEX/ -- Everything Channel, a division of UBM, today announced that it was honored with two silver Eddie awards for editorial excellence at the FOLIO: Show last week in Chicago.
I was impressed with my first-ever visit to a Web-based trade show, the InformationWeek 500 Virtual Event, last week. It was powerful and involving. But it also demonstrated how we're still in the very early days of live virtual events, with a long road ahead.
I'm reluctant to declare that real-time events are the Next Big Thing on the Internet, because it seems like a Next Big Thing comes along on the Internet about once a month, and they're mostly forgotten the next day.
Global conference producer Worldwide Business Research made the unprecedented move of purchasing a virtual trade show earlier this year, snatching up three-year-old eComXpo and co-locating it with eTailXpo, a new virtual companion to its regional eTail conferences.
With no travel costs, low-cost do-it-yourself booth design and an ability to quickly find the best leads among visitors to your booth, virtual trade shows present an interesting opportunity for small business exhibitors.
4-08 | Interactive Advertising Bureau - Platform Status Report
