InXpo Partners with George P. Johnson to Extend Virtual Events to Global Brands
Strategic partnership demonstrates the power of virtual events
to extend corporate brand experiences and conversations worldwide
Detroit, MI and Chicago, IL, (April 1, 2009) - Global brands recognize the power of delivering a consistent brand experience and conversation that seamlessly resonates with audiences in the physical and virtual worlds. Today the leading provider of virtual events and experiences InXpo (http://www.InXpo.com) and premier worldwide experience marketing agency George P. Johnson (GPJ) announced an industry-first partnership to provide experience marketing services and strategies that differentiate and activate a customer's global brand via virtual events.
Under the terms of the partnership, InXpo will be GPJ's preferred provider of privately-branded virtual events that enable organizations to connect, educate, and engage with their audiences worldwide.
“Our philosophy is that virtual events are an extension of a company's overall events strategy. Partnering with a true innovator like InXpo aligns with our long-term strategy to develop an ecosystem of virtual solutions and services that cost-effectively blend physical and virtual brand experiences for our customers,” stated Chris Meyer, Senior Vice President - Client Services, Worldwide and General Manager of GPJ.
InXpo is the leading provider of virtual events for global corporations and media companies, including the award-winning virtual event for InformationWeek Business Technology Network's InformationWeek 500. With an easy-to-use interface, corporate planners, brand managers, and marketers can easily set-up branded virtual events, exhibit booths, and show floors. InXpo excels in developing virtual experiences that combine dynamic interaction, engaging communications, and compelling content to achieve corporate marketing objectives.
“Corporations are turning to virtual events as an avenue for communicating and networking with their audiences,” said Drew VanVooren, President and co-founder of InXpo. “Combining our virtual events expertise and professional services team with GPJ's global network of program strategists, creative talent, technologists and account teams ─ as well as GPJ’s patented Global LINKS application suite ─ complements our vision to elevate virtual events as an integral part of a corporation's global experiential marketing and event strategy.”
Video of Kenny Lauer, Director, Digital Technologies, George P. Johnson regarding the partnership: Click Here
About InXpo InXpo is the leading provider of privately branded virtual events that connect, educate and engage audiences. InXpo's full suite of solutions include Virtual Trade Shows, Virtual Career Fairs, and Virtual Corporate Events, as well as Audio and Video Webcasts. These virtual solutions dramatically reduce travel time and related costs, in addition to making the world a greener place to live. By using our privately branded virtual events, InXpo enables organizations to cost-effectively communicate with their worldwide communities for lead generation, peer-to-peer networking, training, internal and external communications, as well as generate new online revenue opportunities. InXpo has delivered over 600 successful virtual events and experiences for global customers and publishers including AAA, Cisco, Forbes.com, HIMSS, PennWell, SAP, TechTarget and Ziff Davis Enterprises. The company is headquartered in Chicago. For more information, visit http://www.inxpo.com.
About George P. Johnson (gpj.com) GPJ is the premier worldwide experience marketing agency specializing in using branded live experiences and environments to help clients cut through marketplace noise, differentiate from the competition and create lasting relationships that directly impact the bottom line.
Through an integrated service offering that combines Program Strategy, Creative, Technology and Delivery capabilities, GPJ provides a full suite of relationship-building event, exhibit live and digital experience solutions that organizations use to drive deep brand engagement, preference and loyalty though customer-centric experience marketing campaigns. GPJ clients won 37 awards in 2008 alone, including five Ex Awards, an unprecedented achievement in the marketing industry.
Frequently cited for its thought leadership, GPJ is known for its annual EventView report, frequent white papers and standards- setting collaborations with leading event and marketing trade associations. Consistently ranked one of Advertising Age’s “Top 25 Marketing Agencies”, GPJ provides its services through 26 offices around the world.
