InXpo Assembles Team of Industry Innovators to Prepare
for Exponential Growth and Technology Innovation
Virtual Events Pioneer experiences over 30% growth year over year
Chicago, IL – April 29, 2010 – According to Market Research Media, the virtual conferences and tradeshows industry is estimated to grow to $18.6 billion by 2015. To take advantage of the growing market opportunities in virtual business, virtual events pioneer InXpo (http://www.InXpo.com) today announced a powerful new leadership team in finance, event technology, sales, experiential marketing, learning and strategic services. This seasoned management team further enhances InXpo’s position as the leader in driving market adoption of virtual technology by Fortune 500 corporations, associations and publishers.
This new senior leadership team includes Dave Aniol as Chief Financial Officer; Chris Meyer as Executive Vice President of Sales & Marketing; Mike Westcott as Vice President of Marketing; Emma King as Vice President of Learning Strategy.
“We continue to witness phenomenal demand and adoption of our platform by world-class organizations. To manage our next stage of growth and technology innovation, we’ve assembled a team of recognized leaders with the expertise and ability to take the organization to the next level and further expand our market leadership,” said Malcolm Lotzof, CEO and co-founder of InXpo.
Virtual Events Pioneer
Economic realities and business trends in telecommuting, cost management and technology adoption have fueled the growth of virtual events and business solutions; and InXpo has harnessed those trends, experiencing dramatic year-on-year growth with a series of technology innovations and industry-first partnerships that include:
- April 2009 - Announced an industry-first partner program with global event and experiential marketing agencies and media companies;
- May 2009 – Announced the industry’s first integration with Twitter;
- • September 2009 – InXpo platform leveraged for the industry’s largest and most engaging virtual event on behalf of Cisco (Cisco Global Sales Experience). This event also included the first use of an alternate reality game within a virtual event;
- March 2010 – Partnership with UBM Studios on the return of Comdex as a virtual event.
“Going virtual has become a business necessity for organizations seeking to cost-effectively connect, engage and educate their employees, customers and partners worldwide,” stated Peter Bell, General Partner, Highland Capital Partners. “By assembling this group of talented industry veterans, InXpo will continue to transform how global organizations conduct business virtually. “
Industry Innovators in Finance, Event Technology, Marketing, Learning and Client Services
Dave Aniol comes to InXpo as Chief Financial Officer charged with establishing an infrastructure capable of handling the Company’s explosive growth, as well as working with the senior management team to define future growth strategies. A technology industry veteran, Dave previously served as Chief Financial Officer with several venture-backed companies in the software, Internet and telecom markets and began his career at PricewaterhouseCoopers. In addition to leading the Finance team, Dave will also guide the human resources, legal, financial planning and IT infrastructure groups.
Experiential marketing industry veteran Chris Meyer joins InXpo as Executive Vice President of Sales & Marketing, with a focus on fueling continued growth through strengthening InXpo’s leadership position in the marketplace and building a world-class strategic account management and marketing organization. Prior to joining InXpo, Meyer oversaw US West Coast and Asia Pacific Sales, Corporate Digital Strategy, and operations for the Northern California office for GPJ. In this capacity he primarily worked with senior marketing, sales and technology executives at premier brands worldwide to develop integrated marketing programs that leverage best practices in experience marketing and digital platforms. Meyer previously was CEO of Conference Planners, which was acquired by GPJ in 2000.
Reporting to Meyer, Mike Westcott will oversee InXpo’s branding and marketing as Vice President of Marketing. Westcott has helped drive growth and innovation throughout his career as a leader at numerous global marketing organizations and agencies. He was most recently responsible for community strategy and marketing innovation with media company, Red7 Media, where he ran the Event Marketing Institute. He has been instrumental in helping to shape the dialogue in the brand and experiential marketing industry for over twenty years through his writing, workshops and thought leadership.
With over 16 years developing learning strategies for Fortune 500 companies, Emma King joins InXpo as Vice President of Learning Strategy, helping corporations define, operate and optimize their learning initiatives utilizing emerging technologies. Prior to InXpo King co-founded EscP Consulting, operated as Research Associate for Brandon Hall Research, and was a consulting learning strategist for The Chapman Alliance Group. Her views on the status and future of technology-based learning have been shared in publications such as Online Learning Magazine, PCWeek, E-Learning Magazine and the Training Magazine.
About InXpo Inc.
InXpo is the leading provider of privately branded virtual events and virtual business environments that connect, engage and educate audiences. The InXpo Platform delivers a full suite of applications including Virtual Trade Shows, Virtual Career Fairs, and Virtual Events & Conferences, and Virtual Communities as well as Audio and Video Webcasts. These virtual solutions are transforming the web by dramatically reducing travel time and related costs, in addition to making the world a greener place to live. InXpo enables organizations to cost-effectively communicate with their worldwide communities for lead generation, peer-to-peer networking, training, internal and external communications, as well as generate new online revenue opportunities. InXpo has delivered more than 1,000 successful virtual events and experiences for global customers and publishers including AAA, Cisco, Forbes, HIMSS, GE Healthcare, PennWell, SAP, TechTarget, UBM and Ziff Davis Enterprises. The company is headquartered in Chicago. For more information, visit http://www.inxpo.com.
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