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INXPO's Next Generation Webcasting Platform Integrated with New Application Partner Eloqua

Offering greater options in conjunction with the Eloqua platform, the new integration allows marketers to capture data in real time, from your event and audience.

Chicago, IL - February 11, 2014

INXPO, creators of the next generation webcasting platform that turns boring presentations into memorable events, announces integration with marketing automation solutions company Eloqua. The new integration combines the innovation of the industry's most affordable and easy to use webcasting platform with one of the highest respected names in marketing automation.

"We're thrilled to partner with Eloqua," explains Rich Hawkinson, Co-Founder and EVP of Product Services, from INXPO. "Just as our next generation webcasting platform has revolutionized how companies communicate, Eloqua is leading the way by providing marketers with tools that make their jobs easier. We are very excited to combine our efforts to provide even greater flexibility and movement between our platforms."

INXPO's integration with Eloqua brings webcasting and online events capabilities to the industry leading marketing automation and revenue performance management software solution. From one single product suite, marketers can push relevant data from INXPO's online events directly into the data fields in the Eloqua platform in real-time. Additional customizable options allow marketers to streamline their campaigns and control the quantity and regularity of data flow between platforms.

With this new integration, users of the Eloqua platform can now regularly interact with their core audience, set up scoring parameters specific to user activity, and trigger campaigns based on user behavior within the INXPO's platform. Marketers who leverage this integration are now in the driver's seat in complete control of their program's performance.

Eloqua's leading modern marketing solutions are now the centerpiece of the Oracle Marketing Cloud. Through innovative solutions that yield real results, Eloqua helps marketers target the right buyers, get the best sales leads, execute their campaigns easily, and deliver the highest returns on investment.

Learn more about INXPO's application partners and business tool integrations.

About INXPO

INXPO is an enterprise video platform built upon a secure, reliable and scalable foundation that has powered thousands of events and touched millions of users. From fully branded webcasts or online events, to enterprise video portals, our versatile products empower our clients to authentically reach their audiences. Built for marketing, corporate communications, sales enablement and training, our technology delivers engaging video experiences. Many of the world’s leading brands trust INXPO to extend their reach, drive engagement and maximize ROI while meeting their business goals. Our customers include market leaders such as Aon, Cisco, Hyatt, IBM, Microsoft and several others.

To learn more about how INXPO can fit into your organization's communications strategy contact us at contactus@inxpo.com or call us at (312) 962-3708.