April 2011

Knowledge & Care

Why Your Virtual Trade Show Should Offer Prizes

Max Kozak, INXPO Event Manager, has worked with many of our clients on virtual trade show campaigns. Drawing upon his experience, Max writes about the benefits that prizes can bring to your next virtual trade show. Read More...

Thought Leaders

10 Reasons Why You Should Incorporate Video into Your Trade Show Strategy

35 hours of video is uploaded to YouTube every minute and 2 billion videos are viewed each month on Facebook. Brands are taking advantage of this new advertising and promotion format...so why aren't you? Read More...

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President's Corner

How Hybrid Events Are Like Reality Television

It's all too convenient to pre-record our presentations in advance and broadcast them "simulive." Because we've corrected the hiccups and edited out the "ums" and "ahs", the presentation runs quite smoothly. But smooth is dull! "Live events," whether they're physical, virtual or hybrid, are full of spontaneity, serendipity and random occurrences. And you know what? It's those very aspects of live events that make them memorable. I have yet to attend a "simulive" webinar with spontaneity, serendipity and randomness.
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Knowledge & Care

5 Ways to Measure Virtual Event Success

Lauren Wolf, INXPO Event Manager, is frequently asked by our clients, "how can I measure the success of my virtual event?" Having worked with many clients on this very question, Lauren put "pen to paper" and authored this article on ways you can measure the success of your next virtual event. Read More...