Looking for a way to connect your employees nationwide or even internationally while saving on travel for costly physical meetings? Want instant employee feedback on new product roll-outs or initiatives? These are a few examples of a Virtual Community, an event that never closes, where members of the community visit for educational sessions and social networking.
Though the community is opened 365, it will host scheduled, themed corporate events. The time-bound events are used to drive the community audience to a single location. This approach not only provides an audience for the themed event, but it also keeps the members engaged with the community platform.
Why Virtual Communities?
Highly Engaging and Interactive: Virtual Communities provide a place where people meet, interact with each other and contribute content through group discussions, blogs and surveys while learning through live and pre-recorded, media-rich, engaging webcasts.
More Information, More Often: Virtual Communities help a business to stay in touch with its partners, employees and customers. It is a great event platform for those businesses that experience rapid change in their products or industry, providing a compelling reason for members of the community to return frequently for updated content.
Strategic Marketing Tool: Virtual Communities, already in high use in the consumer market, are now being viewed as a strategic marketing tool for B2B.
Live or On Demand: Existing content can be updated and new content added On Demand by those who own the content. Providing the most current content is why the community members continue to return and engage with the site.
Benefits Of Virtual Communities
- Provide an area where people with similar interests can network, learn and exchange ideas
- Continuing contact increases awareness and strengthens company and brand loyalty
- Cost-effective platform for marketing messaging
- Easy and cost-effective for community members, which increases participation
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