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Audience Acquisition

INXPO's Webcasting, Online Events and Business TV solutions offer dynamic ways to deliver messages to your employees and customers via secure branded portals, with live or on-demand video. But in order for your content to be effective, your audience needs to see it. INXPO works with our clients to help you reach your internal or external audiences on any device, at any time.

Generating an audience for your video programming requires the following: promoting your message, aligning the program strategy with your business goals and developing a regular cadence.

Create a solid promotion strategy for inviting your audience

INXPO Audience Acquisition Best Practices Guide

When planning communication programs, webcasts or online events, consider the following when building your audience acquisition strategy:

  • Define your program objectives to set yourself up for success.
  • Know and understand your target audience to make your program relevant.
  • Choose the right acquisition tactics to attract the largest and most relevant audience.

Services: Event Marketing Strategy

Services: Audience Acquisition

Get your Audience to tune in when you create a solid audience acquisition strategy using our proven plans.


Why is it important to have a good audience acquisition program for your video programming?

Creating an audience acquisition strategy early helps to build program momentum and grow your audience reach.

INXPO's Customer: Autodesk
With Autodesk On Air I have a powerful platform that enables me to connect with employees every month in an informal way that updates employers and answers their questions in real time.

– Carl Bass, CEO, Autodesk

INXPO's Customer: PCMA
Partnering with INXPO in both virtual and hybrid events has helped us to continue to expand our audience globally as well as within our target audiences.

– Deborah Sexton, President and CEO, PCMA