INXPO's solutions provide tools to track these objective measures and key performance indicators to show enterprises how well they're connecting with their audience. Each organization will have its own subjective measures for their communications, such as cost savings and employee satisfaction. Combining both objective and subjective indicators provides a clear picture of the overall effectiveness of your communications.
Measure and nurture your audiences with INXPO's real time reporting and API integration to your marketing automation platforms.
We surveyed the folks who participated in the online (Associate of Corporate Travel Executives) conference, and 62% of them said this will make them want to attend an ACTE event in the future in person. We had an 85%-plus satisfaction rate. The other stat we looked at was 60% of the participants were not members of ACTE, so we've expanded our reach and the public relations of our association so that more people will want to be a part of it.
– Greeley Koch, Executive Director, Association of Corporate Travel Executives
Post-conference surveys revealed overwhelmingly positive audience approval for the content of the conference as well as the hosting platform that delivered it. Learning Ally's team was so encouraged by these results that several more virtual conferences are already being planned for the coming year.
– Mark Brugger, Senior Program Manager, Learning Ally
INXPO's Business TV is directly impacting sales, notably helping us to sign a major client within days after viewing video content on the platform.
– Marketing Executive, Aon plc