Where does IT stand today? In this session we'll examine the state of IT in higher education using key metrics from the 2012 EDUCAUSE Core Data Service survey. We'll look at important trends as well as similarities and differences across the various types of institutions that completed the core data survey. The session will conclude with a discussion of emerging directions for the CDS.
Amanda Cartier,
Title, Company
Michele Hirai,
Title, Company
Chris Winger,
Title, Company
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A.J. Heightman Editor-in-Chief JEMS |
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| Editor-in-chief of JEMS, A.J. Heightman is a former EMS director and EMS operations director who has researched and specialized in MCI management training for 30 years. | |
Chair
Andrew Brister
Journalist & Editor
An award winning B2B editor, Andrew Brister is a journalist with over 20 years' experience in the construction sector. Andrew works across a variety of media platforms, including print, web, conferences and awards events. His experience includes the day-to-day running of a market-leading monthly magazine and associated website; launching a successful awards event, introducing conferences and seminar programmes. Andrew specialises in writing about energy and the environment, sustainability, renewable energy technologies and the wider building services and construction sectors.
Speakers
Paul Fletcher
Director
Through Architecture
Paul is an Architect, DJ, Humanist & Gentleman Iconoclast: catalysing a cooperative collaborative Built Environment culture that sustainably serves society.
The co-founding director of Through Architecture, retained Client Adviser at Zisman Bowyer & Partners, RIBA National Councillor 2009-12, Chartered Architect and accredited RIBA Client Adviser.
Over ten years ago Teamwork, founded by Paul, demonstrated everything that GCS Level 2 BIM aspires to achieve, that was before the Information Age. In May 2012 Paul formed a cross-industry think-tank, ‘Whetstone’. The group is exploring the Built Environment in the Information Age; big data, open data and social media: how data technologies and machine learning can integrate design, construction & operation teams (Built Environment manufacture), through cooperative collaboration; to produce Low Cost, Low Carbon Outputs (buildings) that enable effective Outcomes (people using buildings).
He chairs the RIBA Construction Strategy Group which directs and coordinates the professions response to the Government Construction Strategy, IGT Low Carbon Report and the Construction Clients BIM(M) Report, he is also established CIC Task Force 3.6, a pan industry group looking specifically at IGT Recommendation 3.6.?Paul is collaborating with ZBP and has developed two new consultancy offerings, enabling clients to realise sustainable futures; Integrated Client Advice (ICA) and Building Environment Simulation (BES).
He is a proud father, a school governor, community project facilitator, and would-be festival impresario.
Nick Dunn
ICT Directorr
Scott Brownrigg
TBC.
Iain Godwin
ICT Consultant
Godwin Consulting
TBC.
Lu Ann Williams
Head of Research
Innova Market Insights
Lu Ann Williams is Head of Research at Innova Market Insights. From Augusta, Georgia, Lu Ann graduated from Georgia Tech and got her MBA from Thunderbird. She has fifteen years of experience in the international food industry and serves as a consultant to some of the world's largest food and beverage companies.
Dr. David Baer
USDA Supervisory Research Physiologist
David Baer is a Supervisory Research Physiologist with the U.S. Department of Agriculture’s Beltsville Human Nutrition Research Center, which is part of the Agricultural Research Service and is U.S.D.A’s principal in-house science research agency. Dr. Baer has worked with the Department for over 20 years and is research leader of the Center’s Food Components and Health Laboratory and director of the Center's Human Study Facility. Dr. Baer conducts both controlled dietary intervention studies to investigate the relationship between diet and the risk for chronic degenerative diseases as well as studies on the health impacts of weight gain and determining the calorie content of foods.
Stefan Baenziger, PhD
R&D Manager Cosmetic Actives
Stefan Baenziger, Dr. sc. Nat., studied molecular and microbiology at the University of Zurich in Switzerland, followed by a doctorate and some post doctoral work at the University Hospital of Zurich (infectious diseases, immunology, and virology). He has a wide experience in the field of cell-culture biology, in-vitro testing, pre-clinical research and small animal models. In March 2010, he started his cosmetic career as R&D Manager Cosmetic Actives. At RAHN AG he escorts cosmetic actives from the idea until they hit the shelves as he is in charge of the development and realisation of new functional ingredients
Barbara Obermayer
Head of RAHN-Cosmetic Actives
Todd Hanson
Todd is the Founder and President of Catalyst Performance Group, Inc., and founder of the ROI of Engagement Resource Center. He is a 25-year veteran of helping organizations achieve people performance goals. Todd’s career includes being a top performing sales executive, a manager of sales professionals and a key management executive and owner of a top ten performance improvement, incentive and meeting services firm with sales exceeding $100,000,000.
Scott Lum
Scott Lum is a Digital Marketing Manager on the Events team at Microsoft. He produces the hybrid and virtual events for the technical audiences. His team also creates webcasts, audio podcasts and hands-on virtual labs for Microsoft’s commercial products.
Heidi Thorne
Heidi Thorne is a promotional products marketing expert, speaker and author of four books including Messaging Marketing: The Mobile Marketing How To Guide to Text Message Advertising for Small Business. She is also editor of the MessagingMarketing.com blog which focuses on mobile marketing how to advice for small businesses, events and trade shows.
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The NFL fined San Francisco 49ers linebacker Ahmad Brooks $16,000 for his hit last Sunday on New Orleans Saints quarterback Drew Brees, an NFL source told ESPN NFL Insider Adam Schefter.
Brooks was penalized for a personal foul, which negated a sack and fumble and enabled the Saints to maintain possession for a game-tying field goal byGarrett Hartley in the fourth quarter. The Saints won 23-20 as Hartley made another field goal as time expired.
Brees described the hit as a clothesline tackle, with the initial contact taking place at the chest and going through his neck and chin as he went to the ground.
Brooks was fuming after the game, incredulous that he was penalized for the hit.
"I didn't hit him with my hand or my helmet," Brooks told reporters, according to the San Francisco Chronicle. "I basically bear-hugged him. That's just how football is played. I think this s--- is bulls----. Football, the way they call stuff these days, it's watered down. It ain't real no more."
Brees told reporters Tuesday he doesn't think the hit was malicious, or even intentional, but that he believes it was a penalty.
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Recent Market Research Insights!
Need to know
Nearly 2/3 of physicians who recently participated in market research cited sales representatives as their primary source for obtaining information about Dexilant. Overall, HCPs rated the majority of Dexilant details as “high quality” and suggested that these interactions will have a positive impact on their prescribing of the product.
Although the Tortoise and Hare campaign is just now launching with HCPs, 86% of prescribers who have seen the creative at least once have established brand recognition with Dexilant. Your customers also indicate that messages related to the efficacy of Dexilant (due to the Dual Delayed Release technology) are believable, motivational, and unique! Specifically, over the past 6 months, there has been a significant increase in the awareness that “Dexilant provides two releases of medication in one pill.”
Access and Affordability are important to prescribers. Messages such as, “90-day prescriptions offer greater savings” and “most commercially insured patients pay no more than $20” are memorable and motivational. When considering “value” from your customer’s perspective, the discussions you have in appropriate offices about the CoverMyMeds program were ranked as very high. Also highly ranked in terms of “value” are messages related to: features and benefits of Dexilant, formulary coverage, and the instant savings card.
Bottom line…your customers are listening to you, remembering what you say and show, and are motivated to write prescriptions for Dexilant!
Action items
Keep Doing:
• Differentiating Dexilant from conventional PPIs by clearly articulating Dual Delayed Release and what this means for their patients.
• Message the 90-day benefit for the savings card as it has a high degree of satisfaction among HCPs and is a motivation to prescribe.
• Brand with your printed resource and the ISA. The ISA images and words that you use to discuss the features and benefits of Dexilant, leave an impression, which drives behaviors.
Start Doing:
• ASK FOR THE BUSINESS. You’ve earned it! Only 50% of the physicians in the last wave of research were asked by their Takeda representative to prescribe Dexilant.
• Leverage CoverMyMeds when appropriate. HCPs who heard about CoverMyMeds noted a great degree of value in the interaction and a key reason to write Dexilant in the future; however only 20% of HCPs recalled having a discussion with their representative about the program.
Questions or comments? Please contact the Brand Team at dexilantmarketing@tpna.com.
DEXILANT Marketing
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