Marketing: Grow Your Pipline

Generate more leads, nurture and improve lead quality, move prospects through the sales cycle with Product Launches and User Conferences.

West Marketing Solution: Lead Generation & Lead Nurturing

Lead Generation & Lead Nurturing

Cut through the noise and capture the attention of prospective customers with live and on-demand video content including engaging interactive capabilities.

  • Target your audience
  • Increase awareness
  • Generate new leads
Accelerate Your Funnel

Product Launches & Feature Updates

Provide the information your customers, prospects, and partners need to make buying decisions and remain loyal, getting the most value from your solutions.

  • Educate potential buyers
  • Inform hard to reach customers
  • Create partner mindshare
Create High-Performing Events
West Marketing Solution: Product Launches & Feature Updates
West Marketing Solution: User Conferences & Thought Leadership

User Conferences & Thought Leadership

Bring together customers, industry experts, and other strategic stakeholders to foster a healthy and growing community for your solutions.

  • Share best practices amongst customers
  • Gather feedback from users
  • Keep the market informed about your solutions
Events to Create Demand

Case Study: VMware

vFORUM ONLINE - Annual global user conference

Challenge:

VMware showcases it’s cross-technology offerings every year in a vForum, they sought to increase attendance and pipeline to generate higher revenue.

Solution:

Create a virtual event experience VMware vFORUM Online, with additional audience acquisition and engagement elements to generate new leads with high registration to attendance conversion.

 

Case Study - VMware partnered with West to host their Virtual Events which helped to increase revenue and overall pipeline for the organization Download Case Study

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