INXPO, creators of the next-generation webcasting platform and producers of award-winning online events, are pleased to announce an integration with Marketo — one of the industry's leading marketing automation solution providers.
"This marks a milestone in the company's history as being one of the first with a "direct connect" integration with Marketo," explains Rich Hawkinson, Co-Founder and EVP of Product Services, from INXPO. "This allows users to push data bi-laterally between the two platforms giving marketers more flexibility and control of how they engage their audiences and measure their areas of interest, resulting in more qualified leads."
With a growing demand for obtaining data, marketers today are looking for innovative ways to track and measure results. This new integration allows them to pass information from the moment of registration to the activities performed within an environment (webcast or online event in real-time).
"On an event-by-event basis, depending on your preferences, each INXPO attendee can have their profile, registration details and/or activity pushed to Marketo," as noted by Launchpoint, Marketo's partner community, adding that this includes custom, standard profile and registration fields; survey response; polling responses, event login information; presentation viewing information, and document viewing information.
Learn more by visiting the Marketo's LaunchPoint partner community page.
INXPO’s Event Cloud® empowers organizations to reach their stakeholders through engaging online video events — on any device, at any time. Our solutions for Marketing, Corporate Communications, Training and Sales Enablement are trusted by many of the world's most esteemed enterprises, including Aon, Cisco, Gap, Microsoft and UnitedHealthcare, to create memorable online experiences.
To learn more about how INXPO can fit into your organization's communications strategy contact us at firstname.lastname@example.org or call us at (312) 962-3708.