INXPO, creators of the next-generation webcasting platform and producers of award-winning online events, are pleased to announce an integration with Marketo — one of the industry's leading marketing automation solution providers.
"This marks a milestone in the company's history as being one of the first with a "direct connect" integration with Marketo," explains Rich Hawkinson, Co-Founder and EVP of Product Services, from INXPO. "This allows users to push data bi-laterally between the two platforms giving marketers more flexibility and control of how they engage their audiences and measure their areas of interest, resulting in more qualified leads."
With a growing demand for obtaining data, marketers today are looking for innovative ways to track and measure results. This new integration allows them to pass information from the moment of registration to the activities performed within an environment (webcast or online event in real-time).
"On an event-by-event basis, depending on your preferences, each INXPO attendee can have their profile, registration details and/or activity pushed to Marketo," as noted by Launchpoint, Marketo's partner community, adding that this includes custom, standard profile and registration fields; survey response; polling responses, event login information; presentation viewing information, and document viewing information.
Learn more by visiting the Marketo's LaunchPoint partner community page.
INXPO is the video platform trusted by enterprises, built upon a secure, reliable and scalable foundation that has powered thousands of events and touched millions of users. From fully branded webcasts or online events, to secure video portals, our versatile products empower our clients to authentically reach their audiences.
Built for marketing, corporate communications, sales enablement and training, our technology delivers engaging video experiences. Many of the world’s leading brands trust INXPO to extend their reach, drive engagement and maximize ROI while meeting their business goals. Our customers include market leaders such as Aon, Cisco, Hyatt, IBM, Microsoft and several others.
To learn more about how INXPO can fit into your organization's communications strategy contact us at firstname.lastname@example.org or call us at (312) 962-3708.