Business travel managers from 28 countries swelled participation at the Association of Corporate Travel Executives' Global Conference in Atlanta, this week – without leaving their offices. According to ACTE Executive Director Greeley Koch, live streaming of two major conference sessions made it possible for 250 additional registrants to view keynote speakers, participate in panel discussions, and make comments through the latest technology of Chicago-based INXPO.
"Association service models must innovate," said Koch. "Our profession is dedicated to bringing people together. ACTE is applying that same philosophy to our members, and future members, through a joint venture with INXPO. People who couldn't attend still got the benefit of the general sessions – without charge. In fact, they didn't have to be an ACTE member either."
INXPO's reputation for seamless live streaming, complete with smooth interaction between participants and host, made them a logical choice for a project of this magnitude. "INXPO's Online Event platform and ACTE are creating the business travel industry's first digital hybrid community," Koch added. "It is another first for this association and our second industry innovation in a year."
"INXPO developed a program to support ACTE's goals using our video broadcasting expertise and specialized technology," Drew Vanvooren, President of INXPO commented. "The immediate response to the association's live streaming clearly illustrates the potential and the power of this option."
It took seconds for live streaming participants to register before receiving two of the ACTE Atlanta conference's general sessions in real time. Questions or comments for the panelists were submitted through a text box and addressed by panelists following the broadcast. "Clearly, the experimental phase of live streaming at ACTE conferences was successful," said Koch.
Results are always subject to measurement and context. One hundred forty-five of the 250 online conference participants were business travel managers, a number appreciated by conference sponsors. Coupled with a seven percent surge in participants over last year's conference in Miami, ACTE's concept of "Zero Registration" fees for all events and live streaming of major events is clearly resonating with the business travel industry.
The Association of Corporate Travel Executives is a non-profit education and research organization serving the global business travel industry in 51 countries. Since 1988, ACTE has provided unique programs for travel managers and innovative policies that improve conditions for business travelers, while substantially increasing corporate revenue. ACTE currently leads the business travel industry with 70 events worldwide, managed through offices in Asia, Australia, Canada, the U.S. and Europe, with representation in Latin America, South America, and Africa. No other travel trade association can make that claim.
INXPO is an enterprise video platform built upon a secure, reliable and scalable foundation that has powered thousands of events and touched millions of users. From fully branded webcasts or online events, to enterprise video portals, our versatile products empower our clients to authentically reach their audiences. Built for marketing, corporate communications, sales enablement and training, our technology delivers engaging video experiences. Many of the world’s leading brands trust INXPO to extend their reach, drive engagement and maximize ROI while meeting their business goals. Our customers include market leaders such as Aon, Cisco, Hyatt, IBM, Microsoft and several others.
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