INXPO, the leading provider of enterprise digital video communication solutions, today announced a new integration with its webcasting solution, XPOCAST Prime, and Microsoft Dynamics Marketing. This is INXPO's latest marketing automation provider integration; others include Oracle Eloqua and Marketo. This new integration offers Microsoft Dynamics customers information about webcast registrants and attendees for more effective marketing program management, performance, and analysis.
"Marketers choose Microsoft Dynamics Marketing to deliver an engaging digital marketing experience. Our customers create exceptional engagement with our video solutions," said Malcolm Lotzof, CEO at INXPO. "Our shared goal is to unlock the most value for our joint customers with this integration."
Taking into account the needs of today's sophisticated digital marketer, this new integration was designed to support:
"The combination of INXPO's video solutions and Microsoft Dynamics Marketing gives our customers the ability to deliver more engaging content marketing experiences while also driving sales performance with deep insights," said Bob Stutz, corporate vice president of Microsoft Dynamics CRM. "Using webcast information available from INXPO, our joint customers can realize benefits as simple as a timely sales alert of a prospect's specific product interest to a sophisticated and highly personalized customer experience powered by Microsoft Dynamics." More information is available about INXPO solutions for marketers at www.inxpo.com/solutions/marketing/.
INXPO is an enterprise video platform built upon a secure, reliable and scalable foundation that has powered thousands of events and touched millions of users. From fully branded webcasts or online events, to enterprise video portals, our versatile products empower our clients to authentically reach their audiences. Built for marketing, corporate communications, sales enablement and training, our technology delivers engaging video experiences. Many of the world’s leading brands trust INXPO to extend their reach, drive engagement and maximize ROI while meeting their business goals. Our customers include market leaders such as Aon, Cisco, Hyatt, IBM, Microsoft and several others.
To learn more about how INXPO can fit into your organization's communications strategy contact us at firstname.lastname@example.org or call us at (312) 962-3708.