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Marketing Strategy

Generating an audience for your video programming requires putting a marketing plan in place to promote your message, build brand awareness and align the program strategy with your business goals. INXPO marketing strategists can work with you to develop event marketing plans for each phase of the event life cycle to reach your audiences.

Customized Strategies

INXPO’s marketing experts take a deep dive into your event to understand business objectives through a comprehensive research and discovery process. Experts then create a customized long or short-term marketing strategy to leverage your event to meet your goals.

Customized Strategies

INXPO’s marketing experts take a deep dive into your event to understand business objectives through a comprehensive research and discovery process. Experts then create a customized long or short-term marketing strategy to leverage your event to meet your goals.

Audience Segmentation

Marketing strategists conduct a complete review and analysis of your target audience and event messaging. Then develop audience segments, personas, and new or optimized segmented messaging to get high impact communications to the right audience.

Communication Plans

Event marketers develop multi-channel communication plans utilizing the marketing channels that resonate most with your audience. INXPO marketing strategists support you in executing any element of your plan from writing copy, setting up email campaigns, to posting on social and more.

Communication Plans

Event marketers develop multi-channel communication plans utilizing the marketing channels that resonate most with your audience. INXPO marketing strategists support you in executing any element of your plan from writing copy, setting up email campaigns, to posting on social and more.

Performance & Monitoring

The INXPO marketing team will monitor the performance of your marketing channels and make real time optimization recommendations. At the end of your event, receive a full analysis of your event’s performance including which elements performed successfully and what areas need improvement. You will also receive data-driven recommendations for future events.