Virtual Event Marketing Strategy

Generating an audience for your video programming requires putting a marketing plan in place to promote your message, build brand awareness and align the program strategy with your business goals. Intrado marketing strategists can work with you to develop event marketing plans for each phase of the event life cycle to reach your audiences.

Marketing Strategy Customized

Customized Strategies

Intrado’s marketing experts take a deep dive into your event to understand business objectives through a comprehensive research and discovery process. Experts then create a customized long or short-term marketing strategy to leverage your event to meet your goals.

Customized Strategies

Intrado’s marketing experts take a deep dive into your event to understand business objectives through a comprehensive research and discovery process. Experts then create a customized long or short-term marketing strategy to leverage your event to meet your goals.

Marketing Strategy Customized

Audience Segmentation

Marketing strategists conduct a complete review and analysis of your target audience and event messaging. Then develop audience segments, personas, and new or optimized segmented messaging to get high impact communications to the right audience.

Marketing Strategy Audience Segmentation
Marketing Strategy Communication Plans

Communication Plans

Event marketers develop multi-channel communication plans utilizing the marketing channels that resonate most with your audience. Intrado marketing strategists support you in executing any element of your plan from writing copy, setting up email campaigns, to posting on social and more.

Communication Plans

Event marketers develop multi-channel communication plans utilizing the marketing channels that resonate most with your audience. Intrado marketing strategists support you in executing any element of your plan from writing copy, setting up email campaigns, to posting on social and more.

Marketing Strategy Communications Plan

Performance & Monitoring

The Intrado marketing team will monitor the performance of your marketing channels and make real time optimization recommendations. At the end of your event, receive a full analysis of your event’s performance including which elements performed successfully and what areas need improvement. You will also receive data-driven recommendations for future events.

Marketing Strategy Performance Monitoring